White label link building your clients never see behind
Outsource the placements, keep the relationship. Your agency gets the vetted publisher marketplace, reseller margins, and unbranded reports — your clients get results with your logo on them.
No spammy placements. Ever. Your reputation rides on our vetting — we treat it that way.
Why agencies outsource link building
Outreach doesn''t scale inside an agency. Every new client means new publisher research, new negotiations, new follow-up chains — margin-eating work your account managers do badly at 6pm. A white label link building partner turns that into a browse-approve-report loop: you pick placements from a vetted marketplace at reseller rates, we handle publishers, you invoice the markup.
Two things we do differently from the usual reseller panels. Vetting is human and strict — most applicant sites are rejected, because one burned client costs you more than a hundred placements earn. And the same marketplace now covers the work your clients ask about next: digital PR and AI SEO — so "can you get us into ChatGPT''s answers" becomes a service you sell, not a question you dodge.
White label means white label: unbranded PDF and CSV reports, your domain on nothing, and we never contact your clients. Ever.
Built for the agency workflow
Reseller margins that hold
Transparent per-publisher pricing with agency tiers. You see cost and set your markup — no surprise fees eating the spread mid-campaign.
Client separation by design
Per-client workspaces keep campaigns, budgets, and placement history apart — including conflict checks so two of your clients never chase the same slot.
Reports that renew retainers
Unbranded deliverables per client: live placements, link metrics, and AI citation movement — the numbers that make your monthly call easy.
Frequently asked questions
How does white label link building work here?
You open an agency account, add clients as separate workspaces, and buy placements from the marketplace at agency rates. We handle publisher negotiation, content, and live-link monitoring; you export unbranded reports and bill your clients at your own price. Your clients never hear from us or see our name.
What margins do agencies run on resold placements?
Common markups run 30-100% depending on your service wrapper — pure resale sits at the low end, placements bundled into strategy retainers at the high end. Because per-publisher costs are visible upfront, you can price each campaign knowing your spread instead of guessing at package math.
Can you also deliver the AI visibility work under our brand?
Yes — visibility reports, citation tracking, and placement campaigns all export unbranded. Several partner agencies sell "AI search optimization" as their own service line with our marketplace and tracking running underneath it.
What if two of our clients compete in the same niche?
The per-client workspaces include conflict checking: the system flags when two of your clients target the same publisher or the same prompt space, so you can separate strategies before anything is placed rather than explain an overlap after.
Is there a minimum commitment?
No retainer minimum — agency accounts are pay-per-placement with volume tiers that improve pricing as your monthly spend grows. Most partners start with one client campaign to test the vetting quality, then migrate the rest.
What Our Clients Say
We shut down our in-house outreach pod — two salaries — and moved everything here. Same placement volume, better sites, and my PMs got their evenings back.
Laura M.
Founder, 12-person SEO agency
The conflict check saved me twice in the first quarter. Two fintech clients, same target publisher — the system caught it before either campaign started.
Deniz A.
Agency Partner
Reports are genuinely white label and clients love the AI citation section. I'd like deeper API access for our own dashboard; told it's on the roadmap.
Rob T.
Managing Director
From the blog
All articlesStop doing outreach at agency payroll rates
Open an agency account, browse the marketplace with reseller pricing visible, and run your first client campaign this week.
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