Digital PR services with compound interest
One good story earns coverage. Coverage earns links, links earn rankings, and the same articles feed the answers AI engines give about your category. That chain is the whole service.
What is digital PR?
Digital PR is earning coverage of your brand on online publications — news sites, trade press, industry blogs — with stories those outlets actually want to run. The output looks like classic PR. The returns are measured like marketing: referring links, rankings, branded search, and lately, citations in AI answers.
The craft is in the story, not the send button. Journalists field dozens of pitches a week (Muck Rack's State of Journalism surveys put most of them past saturation), so campaigns built on "our product launched" go nowhere. Data stories, contrarian findings, expert commentary on live news — those get opened.
Digital PR pairs naturally with link building services: PR earns the hard-to-get coverage, the marketplace fills the specific gaps around your money pages.
What a campaign delivers
Stories editors say yes to
We build the angle from your data, your expertise, or the news cycle — whatever your brand can credibly own — before a single pitch goes out.
Coverage on ranked, cited outlets
Targets are chosen for double duty: publications that rank in search and appear among the sources AI engines quote for your category.
Results you can audit
Every piece of coverage logged with its links, its reach, and — through our AI visibility tracking — whether it started feeding answers.
Frequently asked questions
How is digital PR different from link building?
Link building targets specific pages and anchors with placements you arrange. Digital PR earns coverage you cannot fully control — the outlet writes what it writes — but the wins are bigger: publications that money cannot buy into, links inside genuine news, and brand mentions AI engines treat as independent evidence.
What makes a story pitchable?
New data beats opinion, specifics beat trends, and tension beats consensus. A survey with a surprising number, a contrarian take an executive can defend, expert commentary within hours of a news event — these get coverage. Product announcements, almost never, unless the product is the story.
How long does a digital PR campaign take?
A data-led campaign runs 6-10 weeks from angle development to coverage: build the asset, pre-pitch exclusives, go wide, then follow the pickup. Reactive commentary is faster but depends on the news cooperating. Either way you see the target list before we pitch.
Does digital PR help with AI answers too?
Strongly. News and trade publications sit high among the sources generative engines cite, and independent coverage is weighted harder than anything you publish yourself. Several of our AI visibility clients saw their biggest citation jumps come from one well-covered story.
What does success look like — and what if a campaign flops?
We agree the coverage targets upfront and report every placement with its links and reach. Some angles underperform; that is the honest nature of pitching editors. When one does, the post-mortem and the next angle are on us, not billed as a fresh campaign.
What Our Clients Say
Our salary-data story landed in two national outlets and a dozen trades. The links were great; the shock was watching Perplexity start citing the coverage for questions about our category.
Claire V.
VP Comms, consumer app
They killed our first angle in week one and told us why. The replacement got picked up nine times. That editorial honesty is why we stayed.
Daniel M.
Founder, HR tech
Strong coverage, clear reporting. Pickup skewed more trade than national for us — good links regardless, and honestly better-fit readers.
Yuki T.
Marketing Lead
From the blog
All articlesGot a story worth covering? Let's find out.
Tell us about your brand and we'll come back with the angles we'd pitch and the outlets we'd pitch them to — before you commit to anything.
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