The B2B PR agency that reports in citations, not clippings
Your buyers research for months before they ever talk to sales — in trade press, in peer communities, and now in AI assistants. We put your brand in all three, and show you the receipts.
What does a B2B PR agency actually do?
A B2B PR agency earns your company coverage where business buyers form opinions — trade publications, industry analysts, expert roundups, and the communities your market reads. Consumer PR chases mass reach. B2B PR chases the right two hundred readers, repeatedly, until your name is the one they think of.
The playbook differs from consumer work: founder and expert positioning over celebrity, data stories over stunts, trade press over tabloids, and patience over spikes. Sales cycles run months, so the coverage has to keep working that long — which trade coverage does, because it ranks and keeps getting cited.
We run this as a specialty within digital PR services, and it's the fastest route to earned media for SaaS, tech, and startup brands.
Built for how B2B buys
Trade-press first
Vertical publications your buyers actually read — and that AI engines cite for your category. National coverage is a bonus, not the plan.
Expert positioning
Your founders and specialists become the quoted voices on your topic — commentary, bylines, data stories — so authority attaches to people buyers can talk to.
Pipeline-aware reporting
Coverage tied to what sales feels: branded search, AI answers naming you, prospects who arrive pre-convinced. Clippings are the input, not the result.
The case for PR in a B2B funnel
of a B2B buying group''s time is spent meeting potential suppliers — the rest is independent research (Gartner)
of the journey can be over before your sales team hears a word — won or lost in the sources buyers consult on their own
Those research hours happen in trade press, peer reviews, and — increasingly — AI assistants summarizing all of it. PR is how you show up in that unattended 83%. Ads rent a slot there; coverage lives there.
Frequently asked questions
Do you work with early-stage startups?
Yes — startup PR is a core use case, with one condition: you need something coverable. A funding round, original data, a founder with a real point of view, a contrarian take that survives scrutiny. If you have none yet, we'll tell you upfront and help you build the first story asset instead of billing you for pitching nothing.
What makes tech and SaaS PR different?
The audience is narrow, skeptical, and research-heavy. Trade editors want substance over spin, buyers read peer reviews before analyst reports, and AI assistants now summarize both. Tech PR that works is closer to publishing useful evidence than to promotion — which suits us, since evidence is what engines cite.
Which outlets can you get us into?
We target the trade and business publications that matter for your category — and we show you the target list before pitching starts. What we won't do is promise a specific outlet by name as a guaranteed deliverable; editors decide, and any agency guaranteeing editorial coverage is describing an ad.
How is this different from just buying ads in trade press?
Ads stop the moment you stop paying, and readers discount them on sight. Coverage keeps ranking, keeps getting cited by other outlets and AI engines, and reads as a third party's judgment. Both have a place; only one compounds.
How do you charge?
Campaign-based, scoped to the coverage plan you approve — no open-ended retainers to start. Every placement and its results are logged in your dashboard, so renewal decisions are made on evidence, not on a relationship.
What Our Clients Say
They turned our boring usage data into a story that landed in three developer publications. Two enterprise prospects mentioned the coverage on their first sales call.
Victor S.
Co-founder, devtools startup
First agency that showed me the target outlet list before asking for a signature. Coverage plan was specific, and they hit most of it within the quarter.
Hannah G.
VP Marketing, HR SaaS
Strong trade coverage and honest reporting. National business press proved harder than hoped — they had flagged that risk at the start, credit where due.
Omar E.
Founder, fintech
From the blog
All articlesSee the coverage plan before you commit
Tell us your category and we''ll come back with target outlets, story angles, and the AI answers we''d aim to change — free, and yours to keep either way.
Get my coverage plan